Interactive Live Shopping Platform for an E-Commerce Brand

Software projects delivered by QSoft Vietnam

Developing an Interactive Live Shopping Platform

About the Project

Our client, a fast-growing e-commerce company, sought to tap into the growing trend of live shopping—a combination of video broadcasting and real-time purchasing—popularized by online retailers and social media influencers. With a customer base spread across multiple regions, the client needed a scalable platform capable of delivering seamless live streaming, real-time product displays, and instant purchasing capabilities to handle high user traffic during live events. QSoft was tasked with designing and developing a fully interactive live shopping platform that allowed the client to host live events, showcase products, and enable users to purchase items in real time—all within a single platform. The core features of the platform included smooth video streaming for thousands of concurrent viewers, an integrated product catalog for live product showcases, and an optimized checkout process to ensure swift transactions during the live broadcasts.
Project duration

Project duration: 6 months

Team Size

Team Size: 8

Satisfaction Score

Satisfaction Score: 96%

The Screenshots

Project challenges

Challenges

  • Scalability and Smooth Video Streaming: Ensuring smooth and uninterrupted video streaming for thousands of concurrent viewers was the primary technical challenge. Live shopping events often see a spike in viewers at specific moments, such as product launches or flash sales. The platform needed to handle high traffic without buffering or latency issues, particularly when multiple users were interacting with the video feed simultaneously.
  • Real-Time Interaction and Product Integration: Another major challenge was integrating real-time interactions between viewers and the platform’s product catalog. The system had to allow hosts to showcase products, add promotions, and offer limited-time discounts in real-time, with instant updates to viewers. Achieving this required a solution that could handle real-time data synchronization and fast interaction between viewers and the host.
  • Seamless Checkout Experience: Given the fast-paced nature of live shopping events, the platform needed to support an immediate and seamless checkout experience. Users had to be able to add products to their cart, check out, and complete payments quickly, all while continuing to watch the live broadcast. This required the payment system to be secure, robust, and capable of handling large volumes of transactions simultaneously.

How QSoft solves problems

Our Solutions

  • AWS CloudFront for Scalable Video Streaming: QSoft implemented AWS CloudFront, a globally distributed content delivery network (CDN), to ensure smooth, high-quality video streaming across regions. AWS CloudFront’s edge locations helped deliver the video content with low latency, even under peak load conditions with thousands of concurrent users. This approach ensured that the platform could scale up dynamically based on viewer traffic, providing uninterrupted streams regardless of user volume.
  • Real-Time Product Showcase with Node.js and WebSocket: To enable real-time interaction and product display, QSoft developed a solution using Node.js on the backend and WebSocket for bidirectional communication between the server and clients. This allowed live hosts to push updates about products, such as pricing changes or stock availability, instantly to viewers. The WebSocket-based communication system ensured that viewers could receive real-time notifications and interact with product listings, promotions, and special offers during the live broadcast.
  • Seamless Product Catalog and Payment System Integration: QSoft integrated the platform’s product catalog and checkout system with Stripe for secure payments, allowing users to add items to their cart and complete transactions without leaving the live stream. The checkout system was optimized for speed, with caching and session management to handle the rapid influx of users. Users could make purchases in real-time, and the system dynamically updated product availability and pricing, ensuring smooth transactions even during high-demand flash sales.
  • User-Friendly Interface and Mobile Optimization: QSoft developed a highly intuitive user interface using React.js for the front-end, ensuring a smooth user experience across both desktop and mobile devices. The platform was designed to be mobile-friendly, enabling users to participate in live shopping events, interact with hosts, and make purchases seamlessly from their smartphones.

Project successful result

Results

  • Increased Sales During Live Events: The interactive live shopping platform resulted in a 25% increase in sales during live events. By combining real-time interaction, product showcases, and a seamless checkout experience, users were more engaged and motivated to make instant purchases.
  • High User Engagement and Scalability: The platform successfully supported over 10,000 concurrent users during peak live events. Thanks to AWS CloudFront’s scalability and WebSocket-based real-time communication, viewers could interact with hosts and product showcases without any delays, leading to higher user engagement and conversion rates.
  • Optimized User Experience: The seamless integration of the product catalog and checkout system enabled users to add items to their cart and complete purchases in just a few clicks. This fast and intuitive process, combined with a mobile-optimized interface, made it easier for users to shop in real-time, directly contributing to the increased sales figures.